I googled 'Alexa Chung for Madewell' found the website and scrolled, rather excitedly, through her collection. I wasn't sure what to expect, i imagined band t-shirts and vintage shorts, i wasn't imagining her complete 'style' though: the silk blouses, the coveralls, the vintage velvet dresses, everything really.
Her style is special because it's unique. You can't buy that skirt or that blouse she wore because it's a one off... except now that there's a collection offering replicas of her wardrobe... you can. Her style can be copied perfectly by all those Alexa Chung wannabes out there, and i think that's a real shame.

 mid-morning rant over
hope your half terms going well

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